Week 9

Today I  have been researching different nameplates from various newspaper to get inspirations into what type of nameplateI would like for my local newspaper I looked at an American newspaper to see if they do it differently. Here are some examples:

This is a technique called blocking. It is when a colour has been incorporated into the nameplate to draw attention to just the title of the newspaper.  The newspaper has made the comsumer look at the nameplate which draws attention to the brand. The nameplate is blocked with colour to make the nameplate have more domninance.